'Watch your step': A promotional campaign including workplace inspections

Original publication: 2007 | HSE Research Report | RR548

Source authors: James Noble and John Print (HSE); Pam Ford, Katie Pepper and Paul Reiger (Synovate)

About this research

Reviews delivery and impact of the HSE Watch Your Step campaign, combining public communication, employer engagement and workplace inspections.

How the research was conducted

The report drew together campaign activities, feedback from employers and inspectors, and qualitative evidence about the reach and effects of the programme.

Main findings and significance

The evaluation found the campaign largely delivered planned activities, but the effect on wider population awareness and attitudes was more limited. It was more successful among existing health-and-safety audiences and in building partnerships.

Interpretation and limitations

This is implementation evidence: it helps assess how slip prevention messages reach employers, not the performance of a particular surface or test.

Original source and further reading

Download the HSE report (PDF, 70 pages)

Official HSE research-report catalogue (501–600)

Original HSE publication, preserved without alteration. Crown copyright; see the original report for its copyright and reuse terms. Neospire’s summary is separate from the original research.

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